Just recently I came across some dresses from the brand Sonnet James, and I think the story behind their clothes is very clever. Whitney, who is the brand’s creator, experienced a lack in the market when she couldn’t find clothes that moms could wear and be both well dressed and playful in. This quote is taken from their web page:
“Sonnet James was born out of the idea that beautiful clothing should work for moms—durable, comfortable, and beautiful, yet easy to care for. So, enjoy your Sonnet James dress at the park, the museum, and the city”.
Even though I am not a mom myself I am a big fan of the concept. It gives me future inspiration. Have a sneak at their lookbook and see for yourself! xx