honey b

I hit the topic again – H&M! So I thought I might as well post this pic of beautiful Beyoncé who will be H&M’s face for the summer campaign. She will represent a bunch of pieces for the hot days. There is one bikini in the collection where 25% of the income will go to H&M For Water. This project has since 2002 brought in 26.8 million Swedish crowns to the collaboration they have with WaterAid! Good thing!

The photo shoot for the campaign was done in Bahamas by photographer Inez van Lamsweerde and the commercial was directed by Jonas Åkerlund! I look forward to the video to be released. From what I have seen his productions often gives something extra for the entertainment! xx